My name is Akshar Patidar, I created Uncut & Torn...

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I could say I am the "CEO," "Creative Director," "Owner," or "Founder".... but  I don't care for any labels. All I care about is this brand that I've created, to me it's not a business, it's not a means of achieving financial freedom and this is not a path towards fame.

 

This brand is ART. 

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To elaborate, this brand is my never ending and boundless ART PROJECT. As someone who perceives life through a lens of art and aesthetic, my vision for this brand will be expressed through various apparel pieces... for now. 

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So what does this brand represent? Freedom. 

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My life has been a push and pull between what I "should'' be doing vs what I want to be doing. Yes, I live the artist cliche; to break free from societal expectations and live life my way. Unlearning this conformist society is how I define Freedom. I believe art to be an expression of the artist's emotions, what they've experienced and how they see the world.

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It took me years to realize that the way I challenged rules and expectations ever since I was a child, is not my weakness ... It's my super power. As a child I would always say the word "why" because I didn't understand why human beings suffered daily doing the mundane in everyday life. You know what I mean. I don't have to explain myself. Oftentimes I am told being normal is peaceful to people, I understand to a degree but I believe people confuse boring with peace. 

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Freedom to me and the way this brand will represent it is by breaking free from normality, challenging the way society wants us to behave, unlearning what stigmas that keep us suppressed and most importantly always asking WHY.  

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The beauty of art is its ability to hold various perspectives and trigger any emotion. 

I invite you to let this brand define what freedom is to you.

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Be Undefined.

Be Unconquerable.

Be Unapologetic. 

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​​Uncut & Torn